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Since its last raise, the company has has tripled its revenue, doubled its employee base, and added dozens of new customers.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Growth in adtech stocks, SPACs, and private equity has fueled interest in adtech deals this year. Business Insider asked a handful of investors, consultants and bankers to predict which companies could be sold this year. They named eight companies that help marketers buy and measure TV ads differently and navigate changes like the death of third-party cookies. After Wall Street and investors soured on adtech, the sector is hot again. Even as advertisers slas...

Plus, a beginner's guide to the latest Google search development Brands such as HBO Max, Fisher-Price, T-Mobile and Wendy's got creative with limitations. HBO Max/Tool of North America, Fisher-Price, OnePlus and T-Mobile, Jordan Strauss for Wendy's December 10, 2020 Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can

That everybody leads? there are very exciting things to do in that regard. it is about innovating, building new projects, investing heavy in content. it is certainly not about going out and trying to think about we want to raise prices on content. >> i think there has been some concern that we're in a period of decline or shrinkage as opposed to growth and investment. you're saying places like hbo, there is more money that should be spent? >> i think the model as we know it today, standard linear television is a very mature model. in the form of how ads are supportive. there is an opportunity ...

Judgments, work through these things, get the facts. i think what is true is we're in a transparent time. the speed you need to do that is changing dramatically. it has to be much faster than it has historically been. >> so hbo obviously, as we like to think it's all about us, hbo is a giant part of this. what you want to do with hbo is something a lot of consumers and viewers would like to know. brian mentioned more of an investment in content. is the idea to make hbo more netflix-y, for lack of a better word. >> they have carved out a great position in the marketplace. we candidly believed a...