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(Bloomberg) -- Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers.Most Read from BloombergChina Weighs Stock Market Rescue Package Backed by $278 BillionIndia Tops Hong Kong as World’s Fourth-Largest Stock MarketHong Kong Stocks at 36% Discount Show True Depth of China GloomFlorida Governor DeSantis Drops Out of 2024 Race, Endorses TrumpMorgan Stanley, JPMorgan Say Buy the Dip After Treasury RoutIn

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, is pleased to announce a strategic collaboration with Experian, the world's leading global information services company....

DoubleVerify and Attain Launch Pioneering Joint Solution that Links MRC-Accredited Attention Metrics to Real-Time Sales Outcomes DV and Attain...

DV and Attain’s partnership proves the connection between attention data and real-time sales, enhancing measurement accuracy, campaign optimization, and sales growth ...

Amazon’s October Prime sales event wrapped up Tuesday, and this year saw a massive shift in consumer behavior.