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The job of the chief marketing officer (CMO) is to deliver superior brand experiences, but they are struggling to manage more channels than ever, are tasked with more responsibilities, and are under enormous pressure to drive profitable growth.
Ashish Chauhan’s ghar wapasi (homecoming) to the National Stock Exchange (NSE) means coming back to an organisation that is vastly different from the one he had joined as the youngest member of its founding team of professionals who came over from the Industrial Development Bank of India (IDBI) in 1992.
Technology is one of the most important parts of any business venture, no matter your industry. It allows you to connect with customers, expanding awareness of your brand. You can use digital marketing platforms to expand your reach, and it is ideal for streamlining your processes.
While both offer their own advantages and are highly useful in their own right, which of the two should you be actually using?
Press release content from Globe Newswire. The AP news staff was not involved in its creation.