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The job of the chief marketing officer (CMO) is to deliver superior brand experiences, but they are struggling to manage more channels than ever, are tasked with more responsibilities, and are under enormous pressure to drive profitable growth.

Qualtrics finds metaverse could become no. 1 marketing channel, MACH Alliance appoints Holly Hall as managing director, Konnecto Raises $21M, more news.

59% of marketers who are advertising on the metaverse say it is their most successful channel, new Qualtrics study finds PROVO, Utah & SEATTLE--(BUSINESS

Usermind raises $14M as Seattle marketing startup bounces back with digital acceleration shift January 26, 2021 at 7:44 am Usermind CEO Michel Feaster. (GeekWire Photo / Kevin Lisota) Usermind cut 25% of its staff in March, preparing for the worst at the outset of the pandemic. But then came the increased attention on digital services across various verticals and markets, leading to a rush of interest in its marketing software. Now investors like what they see on the horizon. The Seattle startup announced a $14 million round on Tuesday led by WestRiver Group, with participation from existing...