Apple faces new lawsuit over its data collection practices in first-party apps, like the App Store
This sort of data collection would raise questions about Apple's implementation of Apple Tracking Transparency (ATT).
Source: techcrunch.com
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CMO's top 8 martech stories for the week - 22 September 2022
All the latest martech, adtech and customer technology news from Swiftly Systems, Salesforce, Adobe, Qualtrics, Pega, Criteo, Appsumer and Chameleon.
Source: cmo.com.au
Apple breaks Meta-Google ad monopoly with iOS privacy changes
Apple's privacy changes in the App Store called App Tracking Transparency (ATT) has given a boost to its ad business, and the iPhone maker has managed to break the Facebook-Google advertising monopoly in the online search market.According to a ...
Source: prokerala.com
One year later, Apple's privacy changes helped boost its own ads business, report finds
Apple's App Tracking Transparency, or ATT, reached mass adoption in June 2021, allowing for a comparative year-over-year analysis
Source: techcrunch.com