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1 month ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – A new UX evaluation from Strategy Analytics’ In-Vehicle UX (IVX) group has assessed the design and usability of the Silvercar rental service, owned by Audi. Car-based mobility services have proven especially difficult to build, run and sustain in North America where private car ownership is the norm rather than the exception. Requiring expertise in localized road traffic/human movement patterns, app development, fleet management, and 24-hour customer service, it is evident that many of the difficulties stakeholders encounter are largely brought about by the stakeholders themselves not thoroughly understanding these principles.
Conducted in the Seattle/Tacoma market of North America, Strategy Analytics’ report User Experience Evaluation: Silvercar by Audi, focuses on assessing key UX segments of the rental task flow, including registration/cost, finding a vehicle, accessin ....

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