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Silvercar by Audi: Corporate & Local Mobility Service Offerings Must Be Better Aligned, Finds Strategy Analytics – Consumer Electronics Net


1 month ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – A new UX evaluation from Strategy Analytics’ In-Vehicle UX (IVX) group has assessed the design and usability of the Silvercar rental service, owned by Audi. Car-based mobility services have proven especially difficult to build, run and sustain in North America where private car ownership is the norm rather than the exception. Requiring expertise in localized road traffic/human movement patterns, app development, fleet management, and 24-hour customer service, it is evident that many of the difficulties stakeholders encounter are largely brought about by the stakeholders themselves not thoroughly understanding these principles.
Conducted in the Seattle/Tacoma market of North America, Strategy Analytics’ report User Experience Evaluation: Silvercar by Audi, focuses on assessing key UX segments of the rental task flow, including registration/cost, finding a vehicle, accessin ....

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Polestar 2: Satnav and Voice Experiences Represent New Landmark in Automotive Infotainment, Finds Strategy Analytics – Consumer Electronics Net


2 months ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – A new UX evaluation from Strategy Analytics’ In-Vehicle UX (IVX) group has assessed the Polestar 2 infotainment system and relevant HMI. By implementing embedded Google-powered features with minor adjustments specifically for in-car use, Polestar 2 infotainment designers have created a new landmark in automotive infotainment. Comparable to the premium systems from Tesla and BMW, the Polestar 2 succeeds in a big way. But still, for certain crucial use cases, aesthetic concerns have been prioritized over useful design.
Overall, Polestar 2’s infotainment system was ranked solidly in the top tier of all vehicles evaluated thus far in Strategy Analytics’ proprietary infotainment benchmark algorithm – a ranking system derived by how well a car’s available features correspond to Strategy Analytics’ existing data on consumer interest in advanced infotainment features. ....

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Car-Share Reinvestment Brings Optimism to MaaS Market, Finds Strategy Analytics – Consumer Electronics Net


2 months ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – Success in Mobility as a Service (MaaS) requires smart investments on many fronts: UX-centric research on target users, clear understanding of how consumers move from A to B and expertise in both app development and 24-hour customer service. Those companies that offer MaaS must delicately balance usage, satisfaction, and profitability, which at present is garnering mixed results from consumers. The ongoing COVID-19 pandemic continues to adversely affect the plans of mobility service providers but there is room for optimism – relative to ride-hailing and public transport, investment in car-sharing is rebounding.
A new report from the Strategy Analytics’ In-Vehicle UX (IVX) service, “In 2020, MaaS Usage and Satisfaction Still Do Not Align”, surveyed current and former MaaS users in China, the US, and Western Europe regarding their usage and satisfaction with ride-haili ....

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