Bruce Hershey News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Does a brand still own a product after purchase?

Every marketer and their mother wants to know: What will the industry look like in 2021? As the pandemic drags on, some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually. But other marketing trends aren't so obvious. So what do marketing experts see coming? Here’s what I’m hearing from my network: 1. Personalization Will Put Buyers in Control Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyer’s jo...