Can conference programming be as smart as Netflix? It's already happening
Live? Virtual? Hybrid? So many questions about events. It’s safe to say that the conference industry has seen its share of challenges during the past 20 months. That’s why organizers must adopt a Netflix-like approach, writes Maura Rivera, chief marketer at Qualified.com. They need to think of content not as live events they sell tickets for, but as on-demand, must-watch sessions that are available for years to come. Here’s how they can succeed amid this shifting moment in time.
Source: thedrum.com