Ellie Goulding's Served lands Tesco listing - The Spirits Business
After reporting triple-digit gains last year, Ellie Goulding’s ready-to-drink brand, Served, has secured a listing in Tesco.
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After reporting triple-digit gains last year, Ellie Goulding’s ready-to-drink brand, Served, has secured a listing in Tesco.
Heineken UK has purchased a minority stake in ready-to-drink (RTD) cocktail manufacturer SERVED.
Heineken UK has acquired a ‘significant’ minority stake in Served, the ready-to-drink brand co-owned by Ellie Goulding.
It produces premade mojitos and pina coladas, as well as alcoholic sparkling water Hard Seltzer - priced at around £3 per can.
Among the companies with reports and trading updates today are Pendragon, Mondi, Phoenix Group, S4 Capital, Majestic and BP Marsh.