Is Augmented Reality for Marketing Finally Ready for Primetime?
PHOTO: Patrick Schneider AR-based product visualization can be used to deliver interactive advertising experiences that connect with customers on a deeper level than traditional advertising. Opportunities are available for marketers to connect with potential customers using technology that allows customers to try out products from the safety and comfort of their own homes. Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR and Consumer Readiness A recent report from Futurum Research and sponsored by SAS revealed signific...
Source: cmswire.com