PHOTO: Patrick Schneider AR-based product visualization can be used to deliver interactive advertising experiences that connect with customers on a deeper level than traditional advertising. Opportunities are available for marketers to connect with potential customers using technology that allows customers to try out products from the safety and comfort of their own homes. Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR and Consumer Readiness A recent report from Futurum Research and sponsored by SAS revealed significant pandemic-induced shifts in consumer behavior and opinions including the acceptance of immersive tech. According to the report, 69% of those polled expect to use AR and VR to sample products in 2021, and 63% are willing to use AR and VR to visit remote locations.