Total6 In 2020, the Chinese consumer brand investment and financing market reached the highest level. There were 245 investment and financing events throughout the year, far exceeding 183 in 2018 and 143 in 2019, according to Chinese data tracker Yingshangwang. As China’s economy is undergoing a "L shape" adjustment, the government regards "stimulating consumption and expanding domestic demand" as an important means to promote economic development. As Chinese consumers become more affluent, they are demanding those brands that truly understand and meet their unique needs. The market gene...