A golden age for nonalcoholic beers, wines and spirits
Craft nonalcoholic IPAs. Kentucky 74 spiritless bourbon. Monday Zero Alcohol Gin. Luminara alcohol-removed chardonnay. Zero-proof margaritas.
Source: wgbh.org
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Fans wrestle with a (largely) beer-free World Cup in Qatar
DOHA, Qatar (AP) — Let’s be clear: They definitely wanted beer. So a group of guys from Nottinghamshire, England – veterans of boozy soccer matches back home — fumed when they discovered no beer would be sold until halftime of the Brazil-Croatia game at the main Doha fan zone, one of the few places where World Cup fans can have alcohol.
Source: apnews.com
Fans wrestle with a (largely) beer-free World Cup in Qatar
Qatar has presented its World Cup – the first ever in an Arab, Muslim nation – as a chance for different cultures to come side by side and get along
Source: sandiegouniontribune.com
'This is awkward': How Budweiser handled its World Cup surprise
Budweiser had gone through the logistical hassle and considerable expense of transporting its beer to Qatar only to be surprised by the government’s decision.
Source: theage.com.au
Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
Source: nytimes.com