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Nothing prepares you better to handle a client presentation than hearing nothing but crickets during a improv set at a comedy club, explained Peppercomm CEO Steve Cody at O'Dwyer's / Researchscape webinar April 27.
PR pros should be the ones coming up with new products and services instead of being called in after the fact to create a campaign for something that has no PR legs.
Clients will get easily tripped up unless you can help them establish a clear mission and stick to it, stressed H2O Strategies founder Monique Waters.