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/PRNewswire/ -- Leading shopper intelligence and omni-channel media provider Catalina has hired former Epsilon executive Stacey Hawes as U.S. Chief Revenue...
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Analysis spotlights category ups and downs in first 12 months of COVID-19 Health and cleaning products saw the most sales growth in year one of the COVID-19 crisis, as Americans locking down at home boosted spending for consumer packaged goods, an analysis by digital marketer Catalina shows. For the 52 weeks beginning Feb. 15, 2020, the top five CPG categories by dollar sales gains “literally help keep the coronavirus at bay,” Catalina said Thursday. Home health testing kits — including face masks — led the way with 314% year-over-year sales growth, followed by liquid hand soap ...
Share this article Share this article ST. PETERSBURG, Fla., Feb. 25, 2021 /PRNewswire/ -- Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle. 12 months after COVID-19 concerns began gripping the USA, Catalina's Buyer Intelligence Database reveals how shopping behavior has dramatically shifted. Which categories have surged? Which have struggled? Knowi...
Share this article Share this article ST. PETERSBURG, Fla., Jan. 29, 2021 /PRNewswire/ -- As the COVID-19 pandemic continues to affect shopping behavior nationwide, consumers still saw the beginning of the New Year as a chance to recommit to a new round of weight-loss and health-related resolutions, albeit without the same level of commitment demonstrated going into 2020, per buyer intelligence leader Catalina, which compared retail sales on a dollar basis for the first three weeks of 2021 to sales during the last half of December 2020, as well as to the same period a year ago. Recent grocery...