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Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA

Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA
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Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA

Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

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Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA

Per Catalina's CPG Shopper Insights, Ongoing Pandemic Spurs Further Changes in Buying Behavior Across the USA
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Catalina tracks pandemic's 'lasting impact' on CPG purchases

Analysis spotlights category ups and downs in first 12 months of COVID-19
Health and cleaning products saw the most sales growth in year one of the COVID-19 crisis, as Americans locking down at home boosted spending for consumer packaged goods, an analysis by digital marketer Catalina shows.
For the 52 weeks beginning Feb. 15, 2020, the top five CPG categories by dollar sales gains “literally help keep the coronavirus at bay,” Catalina said Thursday. Home health testing kits including face masks led the way with 314% year-over-year sales growth, followed by liquid hand soap (+246%), disinfectant cleaners (+235%), personal moist towelettes (+155%) and household cleaner pre-moist wipes (+129%).
Bathroom tissue a prized purchase in the pandemic’s early days and the subject of countless news reports on panic buying ended up experiencing dollar sales growth of 33% and 30% for premium and value brands, respectively, over the 12-month period. ....

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The Lasting Impact on Retail Trends & Shopping Behavior One Year After COVID-19 Concerns Began Gripping USA

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ST. PETERSBURG, Fla., Feb. 25, 2021 /PRNewswire/ Twelve months after shopper intelligence leader Catalina began closely tracking the impact of escalating coronavirus concerns on shopping and buying behavior at grocery and drug stores across the country, several categories have experienced strong sales spikes, while others continue to struggle.
12 months after COVID-19 concerns began gripping the USA, Catalina s Buyer Intelligence Database reveals how shopping behavior has dramatically shifted. Which categories have surged? Which have struggled?
Knowing the products that shoppers are putting into their carts allows us to tailor highly effective marketing messages.
Also, in looking back at the past 52 weeks of data beginning with the week ending Feb. 15, 2020, shoppers made ....

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