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True Influence® Boosts Leadership Team, Hires Ken Lordy as Senior Vice President, Product Management


True Influence® Boosts Leadership Team, Hires Ken Lordy as Senior Vice President, Product Management
Lordy brings extensive product management and strategic partnerships experience to the company
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®, the technology leader of data-driven sales and marketing solutions, today announced that Ken Lordy has joined the company as senior vice president, product management. Lordy brings 20 years of product management and strategic partnership experience to True Influence where he will be responsible for the company s product roadmaps and strategic direction, as well as helping keep True Influence at the forefront of revenue technology.
We are excited to add Ken to the team of industry visionaries leading the company to the next phase of growth, said Brian Giese, CEO of True Influence. Ken has a proven track record of being able to distill customer and market feedback into the right products and deliver them to the market at the ri ....

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True Influence® Now Available in AWS Data Exchange


True Influence® Now Available in AWS Data Exchange
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®, the technology leader of data-driven sales and marketing solutions, today announced it is now available in AWS Data Exchange, a service that makes it easy to find, subscribe to, and use third-party data in the cloud from Amazon Web Services (AWS).
We have a responsibility to provide our customers access to the highest quality anonymized B2B data to empower them to monitor industry trends, fuel their business intelligence platforms, and micro-target audiences for sales and marketing initiatives, said Brian Giese, CEO of True Influence. Working with AWS simplifies the process of sharing data with our customers as well as providing us access to the vast network of data subscribers within AWS Data Exchange. ....

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