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Alibaba's AliExpress recruits Beckham to 'score more' global sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings Temu in a. ....

China General , United States , Jack Ma , Himani Sarkar , David Beckham , Casey Hall , Jianggan Li , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,

AliExpress Taps David Beckham to Boost Global Presence

AliExpress, owned by Alibaba, has signed David Beckham as a brand ambassador to enhance its global presence. The e-commerce platform aims to compete with Temu by leveraging Beckham's popularity during the UEFA Euro 2024 tournament. This strategic move underscores Alibaba's aggressive expansion to capture international markets amid slowing domestic growth. ....

United States , China General , Jack Ma , David Beckham , Jianggan Li , Holding Temu , Super Bowl , Super Bowl Sunday , Latin America , North America , Hylink Digital , Momentum Works ,