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CMO's top 8 martech stories for the week - 4 August 2022 - Vimarsana News

CMO's top 8 martech stories for the week - 4 August 2022

All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine

Source: cmo.com.au
mParticle Introduces Lifetime Profiles for Audiences to Drive Retention and Loyalty - Vimarsana News

mParticle Introduces Lifetime Profiles for Audiences to Drive Retention and Loyalty

/PRNewswire/ -- mParticle, the leading customer data infrastructure company, today introduced Lifetime Profiles to help brands individualize every moment in...

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy - Vimarsana News

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

/PRNewswire/ -- mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform....

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy - Vimarsana News

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

/PRNewswire/ -- mParticle, the leader in customer data infrastructure, announced today that it has acquired Indicative, a customer journey analytics platform....