CMO's top 8 martech stories for the week - 4 August 2022
All the latest martech and adtech news from Metigy, Freshworks, Zen Global, mParticle, monday.com, Storyblok, Fyllo and Contentgine
Source: cmo.com.au
Alex Holub News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Alex Holub Today - Breaking & Trending Today
mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities. NEW YORK, Aug. 3, 2022 /PRNewswire/ -- mParticle, a leader in customer data infrastructure, announced today that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle's partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. The benefits of the combined offering include: Enhanced utilization of market...
Source: singaporestar.com
Finding Look-Alike Audiences in the Privacy-First Marketing World
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
Source: cmswire.com