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Over 30 California vintners traveled to Tokyo, Osaka, and Seoul to connect with more than 1,650 wine professionals through innovative tastings and
/PRNewswire/ -- California Wines launched its inaugural Global Buyers Marketplace on Monday, Oct. 31, 2022 in Napa Valley. The first-ever event of its kind,...
California Wines Launches "Golden State of Mind" Campaign in International Markets Innovative Strategy Supports 10-Year Plan to Reach $2.5 Billion in Export Sales News provided by Share this article Share this article SAN FRANCISCO, Feb. 2, 2021 /PRNewswire/ -- Wine Institute's California Wine Export Program has launched a new global brand campaign and business strategy, showcasing California wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the commitment of generations of family farmers and winemakers to producing high-quality wines. The g...
SAN FRANCISCO – Wine Institute’s California Wine Export Program has launched a new global brand campaign and business strategy, showcasing California wine as a leader in sustainable winegrowing, innovation, and winemaking advancements while promoting the commitment of generations of family farmers and winemakers to producing high-quality wines. The global campaign is part of a 10-year strategy to boost export sales of California wines across international markets. The first phase aims to grow awareness and appreciation for California wines through digital advertising and consumer-focu...