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[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand-- developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it's exciting that the voice has found, the brand is built that's very valuable. at the very end of enterta...

[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it's excxciting thatt the vovoice has fofound, th...

Of some of the top contenders. Will the brutal All Quiet On The Western Front do well . It is a german language telling of the horrors of the First World War. The . Horrors of the First World War. They do like me horrors of the First World War. They do like me i horrors of the First World War. They do like me. I dont. Horrors of the First World War. They do like me. I dont. A horrors of the First World War. They do like me. I dont. A tale horrors of the First World War. They do like me. I dont. A tale of do like me. I dont. A tale of friendship do like me. I dont. A tale of friendship gone do ...

With his first oscar nomination for a film called living which could feature in the adapted screenplay nomination, the prying winning novelist is now a brilliant screenwriter, so those are the things to look out for. people's favourite films, will it be rewarded? one always gives a little cheer for a film one rewarded? one always gives a little cheerfor a film one has rewarded? one always gives a little cheer for a film one has loved and you think, yes, i'm glad it's been recognised. you think, yes, i'm glad it's been recognised-— you think, yes, i'm glad it's been recognised. you do feel th...

Strengthening the mental health care system. last week, bradley cooper and david o. russell, author of "the silver linings play book," met with vice president joe biden. the oscar nominated director, david o. russell, also issued the directives, with treatment at the local level. for russell, access to mental health care is personal. >> our film, i made it for personal reasons. i am the father of a son who struggled with mood disorder. i lived through many of of the things in the field, as is his mother. when you have a son, he is 11, he says he is not happy about the business called living. y...