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Online, practically every famous woman is “mother,” a term with deep ties to the L.G.B.T.Q. ballroom community.

Mother is everywhere. The slang term — without an article in front — is used by fans, brands and sometimes even mothers themselves. It derives from the Black and Latino LGBTQ ballroom scene, a queer subculture in which members are organized into so-called houses often led by a “mother.” The word’s current use, however, veers campier and is mostly used as a term of endearment for famous women with avid devotees.