Look Outwards and Think Like a Challenger
As the pandemic continues on its trajectory, agencies need to focus outwards and seize the opportunity to do things differently. Of course, I am officially an old fart now – so feel free to ignore this advice. This is my fourth recession. And there is a pattern. So, perhaps you will give me a hearing. Some things have radically changed this time round. Covid-19 has produced different winners and losers. The dynamic of digital media drives the restructuring of agencies and the trend towards in-house agencies. This year, just before lockdown, I was working with Amazon – their marketing de...
Source: dawn.com