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Micro-targeting is constantly developing for george w. bush is that during his 2004 campaign as it obama in 2008 and hillary clinton and donald trump and 26 teams at least in a market now you could argue that microtargeting is a good thing for instance i don't own a car so i don't care about new car ads. but what if that makes an algorithm think i'm not interested in any current news what about exhaust fumes on you immobility technologies but knowledge is power and people should be able to choose what information they access plus they should be provided balance views on social media this is of...

Newspaper competing against the internet. those car ads are gone and real estate section were gone. >> they were adding jobs, not as many as nooewspapers were losin. this last two weeks have been devastating because of google has all the strangle hold on this advertisemenadvertisement. >> i mean they were a site that had been hit and missed. they went after shirley sherrod with everything they had and accused her of racism. she was fired during the obama administration over that. after that fiasco, the new york times partnered with steve bannon who took over later.

Where else in our world do we go in and try to make a purchasing decision and we don't know the price of the product? we're bringing transparency so you know it. >> you mentioned the transparency compared to car ads and how you price cars. we know transparency for drugs according to a recent search polls very well with voters. the industry though is obviously upset, responding, saying that we don't necessarily want to do that. why don't we compromise and have the users and the viewers and the americans watching these advertisements go to these website to check the price listing. >> dana: proba...

Pain's kind of self-defining. not when it hurts, it hurts. when i can't do something, it makes me feel isolated. with aleve, you can stay strong longer because only aleve has the strength to stop tough pain for up to 12 hours with just one pill. tylenol can't do that. i get to be present and enjoy what i love. this is my pain. but i am stronger. aleve. all day strong. all day long. next tonight here, your money. you've seen the car ads with the fourth of july coming. and tonight, our team back at it, this time, with tips. which fees can you bargain down, perhaps even eliminate at the dealers...

Run away with this? yeah, i don't know what was happening with the fingers there, but kia took the bait and tweeted, hey, j.c. penney, need a designated driver? and d tooritos tweeted slow dow j.c. penney. the joke was on them, right? >> it was a promotion for their olympics mittens. >> do you buy that? >> i do because they had the picture ready to go and everything. so did it work is the question? you know. >> i say it works because we're talking about. >> we are talking about it. >> what was your personal favorite? >> my personal favorite was probably the budweiser puppy. >> everyone says th...