Buyers want email stock updates from dealers, finds Marketing Delivery
Click the thumbs up > Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery. The survey questioned car owners across the UK about their preferences relating to contact with local dealers. It highlighted that 18- to 30-year-olds were most likely (65%) to stay in touch with dealers who contacted them about their search. Location also seems to be a factor too, with those in London being more likely (73%) to re-engage with their dea...
Source: am-online.com