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Advertisement feature: Almost two-thirds of younger car buyers would stay in contact with dealers that use targeted social media advertising

Advertisement feature: Almost two-thirds of younger car buyers would stay in contact with dealers that use targeted social media advertising
am-online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from am-online.com Daily Mail and Mail on Sunday newspapers.

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Heritage Automotive automates parts of the car buying journey

Heritage Automotive automates parts of the car buying journey
am-online.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from am-online.com Daily Mail and Mail on Sunday newspapers.

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Buyers want email stock updates from dealers, finds Marketing Delivery

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Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
The survey questioned car owners across the UK about their preferences relating to contact with local dealers. It highlighted that 18- to 30-year-olds were most likely (65%) to stay in touch with dealers who contacted them about their search. Location also seems to be a factor too, with those in London being more likely (73%) to re-engage with their dealer as a result of an email about relevant stock, compared to half (49%) of those living in the East Midlands. ....

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Marketing Delivery appoints Mark Cyrans as national head of sales

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Marketing Delivery has appointed Mark Cryans as its new business development director as its targets bigger audience of dealers and OEM clients.
Cryans is tasked with driving the companyâs strategic sales growth and harnessing demand from motor retailers for its electronic customer relationship management (eCRM) solutions.
He will be responsible for adding key accounts and expanding existing ones and for managing with relationships with major dealer-group customers and OEMs.
Cryans brings more than 20 yearsâ experience in automotive retail, having held senior sales roles at enquiry management systems providers EnquiryMAX and 8 Technology (Dealerweb).
He started his career working for three BMW dealerships, where he progressed to sales manager for Jacksonâs Group on the island of Guernsey. ....

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American Marketing Association Chicago Announces 2021 BrandSmart Awards Jury

Press release content from Globe Newswire. The AP news staff was not involved in its creation.
American Marketing Association Chicago Announces 2021 BrandSmart Awards Jury
American Marketing Association ChicagoFebruary 3, 2021 GMT
Chicago, Feb. 03, 2021 (GLOBE NEWSWIRE) The American Marketing Association (AMA) Chicago announces the international BrandSmart Awards jury for 2021. The premier industry award for brand marketing, the BrandSmart Awards recognizes the industry’s most exciting brands. Brand and agency marketers from the United States and across the globe are encouraged to submit campaigns demonstrating the powerful relationship between creativity and results.
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The awards will honor examples of brand marketing that prove brand innovation, customer engagement, advocacy, and overall marketing excellence. Campaigns that ran between January 1, 2020, and January 31, 2021, are eligible to enter the award program. The on-time deadline is Sun ....

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