The future of car buying is probably not what you think
Most people are experienced online shoppers who love the experience of shopping digitally as much as the convenience. But if you asked online users to spend £15k, £20k or more on a practical purchase that is something they will live with every day for the foreseeable, such as a car, consumers tend to rethink this buying method. Kevin Allen, strategy partner at The Maverick Group, assesses why this may be changing for the car industry.