IPA Media Climate Charter Provides Agencies with Carbon Measuring Calculator
Hires, Wins & Business 9 Add to collection New carbon calculator component allows media agencies to measure carbon footprint of media plans The IPA has today, 9th June 2021, launched its Media Climate Charter that provides media agencies with the tools and resources, including a new media carbon calculator, to support their transition to a zero-carbon future. Housed on a new IPA hub, the Charter offers a pathway for media agencies to demonstrate their commitment and action in response to the climate crisis. One of the core tools on the site is the carbon calculator for media plans. This ne...
Source: lbbonline.com