At Cannes 2023, Climate Activists Want to Talk
Four years after a major protest, Extinction Rebellion has a main stage slot.
Source: adweek.com
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Top agencies rally together for Earth Day as part of #ChangeTheBrief Alliance
Mindshare, Adam & Eve/DDB and M&C Saatchi are among the companies dedicating Earth Day to learning about how the industry can have a positive environmental impact.
Source: campaignlive.co.uk
EDF plugs into bespoke #ChangeTheBrief sustainability training
Vote of confidence in cross-industry initiative set up to tackle climate crisis.
Source: campaignlive.co.uk
How do you solve a problem like... making your agency greener?
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we asked our readers what practical steps they‘ve taken to make their agencies more ecologically sustainable.
Source: thedrum.com
IPA Media Climate Charter Provides Agencies with Carbon Measuring Calculator
Hires, Wins & Business 9 Add to collection New carbon calculator component allows media agencies to measure carbon footprint of media plans The IPA has today, 9th June 2021, launched its Media Climate Charter that provides media agencies with the tools and resources, including a new media carbon calculator, to support their transition to a zero-carbon future. Housed on a new IPA hub, the Charter offers a pathway for media agencies to demonstrate their commitment and action in response to the climate crisis. One of the core tools on the site is the carbon calculator for media plans. This ne...
Source: lbbonline.com