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To celebrate 10 years of working together, Specsavers and Alex Perry have collaborated on more than just a new collection of frames. The 10-year anniversary campaign features three limited edition frames, a new ‘Should’ve’ starring the fashion designer as well as a large format OOH and digital media
Squinting cowboys dramatise the need for polarised lenses in the latest ‘Should’ve gone to Specsavers’ campaign created by AJF.
Specsavers appoints AJF to its creative with first work released April 29, 2021 11:05 Specsavers has appointed AJF as its creative services agency for Australia and New Zealand following a competitive pitch process last year. The agency takes over from Cummins & Partners, which was appointed to the creative account in 2014. Commenting to Mumbrella, a Cummins & Partners spokesperson said that the agency parted ways with the brand a year ago as Specsavers began bringing its creative services in-house. “Over the last couple of years Specsavers had increasingly taken work in-house, which i...
April 29 2021, 9:42 am | BY Ricki Green | 4 Comments Specsavers has appointed AJF as its creative services agency in Australia and New Zealand, following a competitive pitch process late last year. Building on Specsavers’ strong foundation as a well-known and trusted healthcare brand in Australia and New Zealand, the appointment will see AJF supporting Specsavers with creative leadership and brand strategy. Specsavers established its first store in Australia in 2008 and today is the market leader in both Australia and New Zealand with 402 physical stores spread across the two coun...