Timothy Taylor's Dewey argues Fresh Ale may help cask sales
Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.
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Despite complaints about ‘Fresh Ale’ being poured through hand-pulls, Timothy Taylor’s Tim Dewey believes if it draws people to the cask category – then it’s not a problem.
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Ensuring sales teams have a sound understanding of cask beer can help pub licensees improve their draught offer, according to Cask Marque director Paul Nunny.
Cask has been at the forefront of our brewery team’s mind throughout this year as we continue to champion our national beer.