Could cask learn a little from 'the Madri effect'?
The businesses behind marketing cask ale could learn from beer brands like Madri, according to beer writer and author Pete Brown.
Source: thedrinksbusiness.com
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Simon Townsend: Cask quality can be controlled by bigger producers
Wadworth chairman and former EI Group CEO Simon Townsend believes the cask market may have to shrink to become more “special” and ensure its quality is perfect with every serve.
Source: morningadvertiser.co.uk
Beer industry upholds cask ale with sweep of positive messages
Fans of beer have started to share what they love about cask ale, with flavour and the appeal of a freshly-poured pint noted as attributes.
Source: thedrinksbusiness.com
Fuller's, Cheshire Cat and Wadworth up for Cask Ale Week 2023
Fuller’s, Wadworth and Cheshire Cat have all been backing Cask Ale Week, which ends on Sunday 1 October so pubs must make the most of the final weekend.
Source: morningadvertiser.co.uk
Cask Marque slammed for GB News marketing tie-up
Cask Ale Weekhad a rocky start after a marketing move by cask quality assessor Cask Marque contributed to its image being questioned.
Source: thedrinksbusiness.com