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Pete Brown has told an audience of beer experts customers see cask beer as a premium product and say it should be priced as high as any ‘premium lager’ at the bar.
Wadworth chairman and former EI Group CEO Simon Townsend believes the cask market may have to shrink to become more “special” and ensure its quality is perfect with every serve.
Cask Ale Weekhad a rocky start after a marketing move by cask quality assessor Cask Marque contributed to its image being questioned.
A new beer category, named ‘fresh ale’ has been created by Otter Brewery to bridge the gap between craft beer, cask ale and lager.
North Yorkshire-based Black Sheep Brewery has revealed it is entering administration due to “the pandemic and the sudden rise in all costs”.