Cask Ale Week must remain a highlight on pub calendars
Plenty has happened in recent times when it comes to the world of cask ale – not least Cask Ale Week, which was, as usual, a huge success.
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Plenty has happened in recent times when it comes to the world of cask ale – not least Cask Ale Week, which was, as usual, a huge success.
Fans of beer have started to share what they love about cask ale, with flavour and the appeal of a freshly-poured pint noted as attributes.
Fuller’s, Wadworth and Cheshire Cat have all been backing Cask Ale Week, which ends on Sunday 1 October so pubs must make the most of the final weekend.
Cask Ale Weekhad a rocky start after a marketing move by cask quality assessor Cask Marque contributed to its image being questioned.
Cask ale brewers Greene King and Shepherd Neame are focusing current efforts on ensuring Cask Ale Week is a success for pubs across the UK.