>> and unfavorable numbers are very hard to overcome. even if you are right on the substance as they believe he is. >> crystal, presuming that likeability translates -- coolness translates to likeability, do you think the obama camp should be worried about being too cool? >> not really. i think it's funny. the republican attacks, are kind of interesting because as ann is pointing out. the slam was that he was too aloof. he's profess orrial. he was too elite. now that you're seeing these very enthusiastic, college crowds, suddenly they're going back to he's too cool, he's a celebrity. which the...