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Pernod Ricard Winemakers and independent creative agency Emotive have restyled one of New Zealand’s most awarded wine brands, Church Road, ahead of further expansion into China’s fine wine market.
To celebrate the launch of Daniel Ricciardo’s latest DR3 fine wine collab with St Hugo, they have launched a handcrafted glass Decanter inspired by his famous trademark podium celebration, part of a campaign via Emotive.
March 11 2021, 9:38 am | BY Ricki Green | 2 Comments Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive. The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality. In Emotive’s first work for St Hugo, the agency h...