St Hugo and Daniel Ricciardo launch 'DR3' campaign in collaboration with Emotive – Campaign Brief
March 11 2021, 9:38 am | BY Ricki Green | 2 Comments Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive. The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality. In Emotive’s first work for St Hugo, the agency h...
Source: campaignbrief.com