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Nathan Heller on the Order of the Third Bird, a secret society that includes writers and artists, many of whom have spawned new initiatives like the Strother School of Radical Attention, which offers an education against the distractions of apps, digital ads, and shorter attention spans.
The JIC is setting the record straight on its currency requirements – and that they're sufficient even without requiring MRC accreditation.
BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board
All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.
Media buyers Dentsu has signed on as an early user of Innovid's global measurement platform for converged TV advertising