Innovid Ready To Take On Nielsen With Its New Measurement Solution
Connected TV (CTV) measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
Source: thedrum.com
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Connected TV (CTV) measurement firm Innovid has unveiled its cross-platform solution to rival Nielsen following its acquisition of TVSquared.
Innovid has introduced its TV measurement platform for converged TV, InnovidXP, which it says demonstrates its “commitment to measurement innovation with the
/PRNewswire/ -- Innovid (NYSE: CTV) announces the launch of its TV measurement platform for converged TV, InnovidXP – demonstrating Innovid's commitment to...