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Granger reiterates that technology is just one element of a successful digital transformation. What’s more important is people know how to exploit information.
How ExxonMobil is using data, analytics, and AI.
Computer Weekly is privileged to get access to some of the top technology leaders in the world – and the details they share make fascinating reading for anyone looking to develop and implement an IT strategy to improve their business, support employees, and enhance their own careers.
Moore says the result of this joined-up process is an increased ability to use data to trace customers across the whole purchasing process, whether it’s the first engagement via Bentley’s website, contacting the retailer for a test drive, or dealing with customer service requests once someone has purchased a car.
Data is the foundation to the future success of new Currys retail media platform launched this week, the tech retailer’s CDO tells Computer Weekly