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December 21, 2020 Jeremy Pudney (pictured), who headed De Beers’ worldwide consumer advertising division for decades and helped turned it into a marketing colossus, died on Dec. 14. He was 82. “Jeremy was passionate about the diamond dream, De Beers, and diamond consumers the world over,” says De Beers spokesperson David Johnson. “He pioneered the global expansion of De Beers’ marketing operations in Europe, and particularly in Japan. He is perhaps best known for the launch of the diamond anniversary band and eternity ring.” Pudney was the son of poet, novelist, and children’s book writer John Pudney and Family magazine editor Crystal Herbert (later Hale). His maternal grandfather, Sir Alan “A.P.” Herbert, was a novelist, humorist, playwright, and law reform activist.

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