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The Promotion Optimization Institute Releases 2021 Vendor Panorama for Retail Sales Execution and Monitoring Share Article Global report found that 70% of CPG lack necessary tools for retail decisions, 47% report limited availability of data insights, and 82% have difficulties moving capabilities from transactional to analytical 2021 Vendor Panorama for Retail Sales Execution and Monitoring (RetX) in Consumer Goods “While numerous aspects of in-store retail execution changed in 2020-2021 due to the COVID-19 pandemic, the CPG industry should be very proud of the agility and consumer responsi...

Forty-five Percent of CPG Manufacturers are Unable to Optimize Pricing, Trade Allocations and Go-to Market Strategies Share Article The annual Promotion Optimization Institute State of the Industry report found that traditional CPG manufacturers need to transform their enterprises to drive efficiency, effectiveness and profitability POI research demonstrates that CPG leadership can no longer use historical practices to grow a profitable business due to industry shifts. Retailer and manufacturer operating models were not originally built to handle today’s industry complexity. ...