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Industry is worried at increasing entry of Napalese Tea in domestic market By Kunal Bose In more than one way, the past year would go down in the annals of the famed Darjeeling tea industry, which though infinitely smaller in terms of production than its counterparts elsewhere in the country and abroad as annushorribilis. Production
Geopolitical headwinds leading to lower demand from export markets, coupled with lower domestic buying, have dragged the auction average of Darjeeling tea to its lowest level since 2015. Data from Calcutta Tea Traders Association (CTTA) shows that the average price of Darjeeling tea at Kolkata auctions for January-December 2023 was Rs 319.74 per kg. The last time it dipped below this level was in 2015 at Rs 285.71 per kg.
In the last three years, 20 gardens have changed hands, and 90 per cent of the buyers are from non-tea background.
Ashok Goyal aims this move will eliminate the scope of adulteration or labelling of Nepal tea as Darjeeling tea or selling Nepal tea as Darjeeling tea
Ashok Goyal aims this move will eliminate the scope of adulteration or labelling of Nepal tea as Darjeeling tea or selling Nepal tea as Darjeeling tea