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Depending on who you ask, inviting the Elf on the Shelf into your home this holiday season is either the worst parenting mistake you'll make, or the key to Christmas magic. CBC News asked two parents to go head-to-head on the Elf on the Shelf debate.
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You may see the sneaky elves taking over your feed, or the emergence of memes and new products proclaiming: "You've heard of Elf on a Shelf, but how about...
Elf on the Shelf is a fun and inexpensive Christmas tradition that will have your kids on their best behaviour this festive season.
Here's the story of the Elf on the Shelf, and why some parents make it part of their holiday tradition and others do not.