2020 was a big year for TikTok. After the pandemic hit and many were forced to find other outlets of creativity, it simultaneously became the year that the turnkey social platform boomed with 1 billion monthly average users and content creators. Among them were the brands and industries who joined the exciting surge of 15-60 second videos that peppered global users’ “For You” pages - and Guinness World Records was one of the early explorers of this new frontier. After social media monitoring platform, Conviva, released its 2020 data, Guinness World Records w...