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Pivots your eCommerce business should make, post-COVID The COVID-19 pandemic changed the way we do business December 29, 2020 The COVID-19 pandemic changed the way we do business. For eCommerce companies especially, the challenges caused by the virus meant shake-ups in day-to-day operations while meeting changing customer needs. When the virus finally begins to ebb, eCommerce companies will need to pivot—or continue to pivot—to meet the needs of a changing economy. Luckily, however, the pandemic should have been great practice for a flexible digital business strategy. While the coronaviru...

PHOTO: Adobe Customer is king, and the COVID-19 pandemic has forced brands to reevaluate their customer experience initiatives with the goal of creating an exceptional journey for each customer. This article will explore the ways brands are crafting exceptional customer experiences and improving the customer journey through all of their channels. It’s All About the Omnichannel Experience Customers expect a consistent, personalized experience across all of a brand’s channels, including web, social, mobile, kiosk, in-store, text, and email — on any device and platform, according...