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And women. they understand the conversation is now about hillary clinton. she spent the whole campaign trying to make it about donald trump. what they won't get in the free media, they're trying to do with their paid media. >> paul, for your superpac, is that what you're trying to do now, redirect it to character issue on donald trump? >> well, to frame up the choice. this is what we did from the beginning. our first ad was about donald trump's comments about women and so this is, perhaps, our last one. i have to say people -- we got carol king to give us the rights to her song, "natural woman...

Trying to make it about donald trump. what they won't get in the free media, they're trying to do with their paid media. >> paul, for your superpac, is that what you're trying to do now, redirect it to character issue on donald trump? >> well, to frame up the choice. this is what we did from the beginning. our first ad was about donald trump's comments about women and so this is, perhaps, our last one. i have to say people -- we got carol king to give us the rights to her song, "natural woman." you make me feel like a natural woman. the first half is very positive. images of hillary and it's v...

Called the character issue. they came and said, we want -- we care about the content of the character of the person we're voting for. now, the pragmatic argument that jerry falwell jr. made on this program meant that it didn't matter so much anymore, that now they -- and that's interesting. >> right, that's what he was saying, i want a ceo, not a pastor. >> fascinating to nose who cath who care about politics, young evangelicals are saying, no, we're not going to walk along this road with you, we still care about the content of the character. so mr. thiel's comments aside, what's fascinating i...

Gave claire mccaskill a lead, mccaskill ended up winning by a whopping 17%. joining me political analyst for fivethirtyeighth. you've written about this. >> we have. >> about candidates that have some kind of disastrous character issue explode late in a race underperforming in the polls. >> david duke, remember when he ran for governor, there was all this conversation. people don't want to say that they'd vote for david duke because obviously david duke held some views. what happened on election day, there were african-americans who turned out in record numbers and david duke underperformed hi...

Legitimate rape comment, the last polling before the election gave claire mccaskill a lead, mccaskill ended up winning by a whopping 17%. joining me political analyst for fivethirtyeighth. you've written about this. >> we have. >> about candidates that have some kind of disastrous character issue explode late in a race underperforming in the polls. >> david duke, remember when he ran for governor, there was all this conversation. people don't want to say that they'd vote for david duke because obviously david duke held some views. what happened on election day, there were african-americans who...