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Putting the “WOW” in American Cheese Month Did you know that May is American Cheese Month? The American Cheese Society designates May to recognize the quality and diversity of American cheeses while supporting and promoting great cheese, local foods, family farms, and sustainable production models. In Wisconsin, we’ve officially been making cheese for 180 years even longer than we’ve been a state. To commemorate this milestone, Dairy Farmers of Wisconsin (DFW) has big plans to engage consumers throughout May in a variety of ways. Retail and food service promotions, virtual cheese events, social and digital campaigns, and local and national media buzz will be utilized to drive more sales of Wisconsin cheese nationwide. We’re calling this omni-channel promotion “Wonders of Wisconsin” or WOW. ....